Building Better Brands Without Millions of Dollars or Cute Polar Bears
Do you have millions of extra dollars lying around to play with?
No?
Okay. Glad we’re on the same page. All the Scarface wannabes out there can feel free to stop reading right now.
So you don’t have millions of dollars lying around. Or if you do, you’re at least smart enough not to stack them in your Miami mansion and snort cocaine out of them.
You can’t compete with large, Fortune 500 companies that toss millions of dollars into brand advertising. You can’t compete with Coca Cola’s polar bears. No one will ever think your ads are that cute.
Thankfully, you don’t have to…