38 Ways To Write Better Headlines On Your Next Landing Page, Sales Letter, Or Blog Post
Your headline has only one job—to stop your prospect and compel him to read the second sentence of your ad. – Eugene Schwartz, “Breakthrough Advertising”
If you haven’t heard of him, Eugene Schwartz was one of the most successful copywriters and direct-mail advertisers ever. He was responsible for some of the most famous headlines in direct mail history.
Headlines like: “Give Me 15 Minutes and I’ll Give You a Super-Power Memory.“
He also also wrote 10 books and assembled one of the leading collections of contemporary art in the United States.
It pays be able to sell like he did…